Want to get more customers and sales on LinkedIn? You need to make interesting content for better linkedin engagement and more linkedin view.
The type of content that will make your ideal customers and clients visit your account and learn more about your activities.
Read on to find out more about how to improve your LinkedIn display in just five easy steps.
1. Publications and articles
First, make sure you know the difference between posts and articles.
Posts are brief status updates (up to 1,300 characters) that appear in the LinkedIn Home Connections feed. Articles are written forms (up to 100,000 characters) that correspond to LinkedIn blog posts.
I think you need to post better content. This is because LinkedIn calculates views for posts and articles differently. For posts, views are reported every time a post is posted to someone else’s home feed. This means that the content might not have been read – it was only shown to them.
Article views are only reported when someone actually clicks on an article. Even though your post for an article may be lower than a post, someone has difficulty entering your article (via the link you provided in a LinkedIn post, email, Google search, or other link) Social media platforms for example) means they might be more moderating than someone who only saw your post.
If you are a coach / consultant, articles are also a great way to show your authority and experience. It’s easy to claim to be an expert in the subject matter on your LinkedIn account. It’s far more difficult to show that your content makes you an expert. For this reason, by posting valuable content that solves the problems of your ideal customer, you immediately stand out from your competition.
Like social media platforms, engagement is a real measure of success. So, you can find comments – not points of view – they are better indicators of the success of your content.
We recommend publishing at least one article a month and two to three posts a week (more if you want to grow faster).
2. Write only text contributions (but make them visually appealing)
In 18 months or so I have joined LinkedIn, I found that only text contributions exceed different content formats. However, I also found that repeating the same type of content can result in loss of engagement, which is why I mess things up with pictures and video posts.
I also found that only making visually interesting text contributions – for example, adding emojis and bullets – increases engagement.
3. Create interesting posts on LinkedIn
Sounds obvious, but the best way to get more views from your content is to create interesting content that people are really interested in.
I have experimented with various link styles on LinkedIn, but these four delivery styles are usually the most interesting.
Post a review
Here you “review” experiences that allow you to show your ideal customers how you can help them. Mark others who have been part of the experience and you will almost certainly get more feedback about your contribution. For example, I recently made this post about my speaking involvement in 2019, mentioning other speakers / organizers who are part of my trip. At the end of the post, I mentioned that I was holding a master class to book a lecture on a large stage in 2019, which would produce a series of requests about DM.
Bonus tip: Tagging people can be the best way to engage with all types of posts on LinkedIn (I recommend marking five people on each post). Just don’t overdo it. Only mark people who you think can really contribute (even if it’s just “Thank you for accepting me”) and try to mess things up so you don’t always tag the same people.
Here you reflect on positive experiences that allow you to show your ideal customers how you can help them. This can be the most recent lecture, the seminar you have led, the project you are working on … your contribution.
For example, I recently made this post about the launch of Media Diary Owners Club – LinkedIn – which has 10,000 views in a few hours. I posted a link to the club in the comments and as a result made a number of sales.
Contribute behind the scenes
Here you are showing somehow the backstage of your company. If you run a flower shop, you can share videos of yourself by collecting special flower bouquets. When hosting a live event, you can share photos of you / your team that will be arranged for the event. If you have an information product, give a brief description of the content and / or involve your audience in the creative process.
That’s exactly what I did before the launch of the media diary club owner – LinkedIn, which received 42 comments and a series of requests before it was even sold.
You might feel that you get fewer post views because of the preview / image. However, this does not mean that your ideal customer is not involved. I make sales every time I share a video from my media diary for 2019.
This is the case when you post on topics that you know people have and / or share strong opinions. For example, I recently published why I think it’s important to pay attention to your personal image if you want to order as a speaker. Not everyone agrees, but this leads to a series of requests from the ideal coach / consultant for my one-day master class on how to order as a speaker.
Grenade posts are not for the faint of heart, but they are certainly very effective – and they continue to make the commitments that I get for every other type of post.
My advice is to use it sparingly – no more than a few times a month – and mix it with the less controversial post styles I shared above.
Bonus tip: Make it as easy as possible for people to handle your content – by asking closed questions and, if possible, offering options.
4. Use the original LinkedIn video
When you share videos on LinkedIn, upload directly to LinkedIn instead of linking to YouTube or other video sites. This is because the LinkedIn algorithm prefers content that supports users on the platform rather than content that sends it elsewhere. Keep in mind that most people watch your video on mobile devices with the sound off / on. That is why it is necessary to add text.
I recommend using Rev.com, which makes video titles for $ 1 per minute. This will generate a .srt file that you can upload directly to LinkedIn (look for the pencil icon in the upper right corner) to add subtitles to your video. Personally, I think using a .srt file to make subtitles on Facebook and LinkedIn can be a bit hit and skipped, ie. sometimes it works, sometimes it doesn’t. So it’s better to add permanent subtitles to your videos using services like Kapwing. I can also easily rearrange my videos on other social media platforms.
Bonus tip: If you want to share an external link, post it in the comments, because this doesn’t seem to have a negative effect on the algorithm.
5. Return to the LinkedIn community
If you are trying to improve your view of LinkedIn, you might want to focus only on what is happening in your own feed. Liking and commenting on your ideal customer feed is a great way to encourage others to review your content (if you add value to other feeds, people can’t refuse to check it).
A good rule of thumb – especially if you are just starting to grow your LinkedIn audience – is to annotate ten other people’s shows before publishing it yourself. And don’t forget to reply to anyone who comments on your own post. LinkedIn usually prefers comments made in the first hour after posting. So make sure you are available to respond to all the initial commentators.
However, you do not have to reply to all comments simultaneously. Indeed, looking for comments every three to four hours can be a far better strategy. It reminds you of the LinkedIn algorithm that involves your posts, which increases the likelihood that more people will see it.
Bonus tip: As soon as a post gains momentum, tagging other LinkedIn users in comments can be a great way to provide a longer shelf life. Just think of the guidelines I shared when marking point 3.