LinkedIn is an American online business and employment service that works through websites and mobile applications. It was launched on May 5, 2003 and is mainly used for professional networks, including employers who send jobs and job seekers who post their resumes. In 2015, most of the company’s revenue came from sales access to information about its members for recruiters and sales professionals. It has been a wholly owned subsidiary of Microsoft since December 2016. Since May 2020, LinkedIn has more than 690 million registered members in 150 countries.
With LinkedIn, members (both employees and employers) can create profiles and “links” on online social networks that can represent professional relationships in the real world. Members can invite anyone (whether present or not) to connect. Let us see how to create a company page in linkedin.
How to Create a Business Page on LinkedIn (5 Steps)
Luckily, creating a LinkedIn company page is very easy and you can do it today:
- Click the work icon in the upper right corner of your LinkedIn homepage.
- Select the “Create Company Page” option.
- Depending on the size of your company, select the “Small Business” or “Medium Business” option.
- Enter the page identity, company or institution details, and account information.
- Click “Create Page”.
Here are all the steps:
- Create a company page on LinkedIn
- LinkedIn page type
- Add information to your company on LinkedIn
- Make sure you have the right to act on behalf of the company by checking the box:
- To create a company page on the LinkedIn button: Create a page button
Note that you might receive an error message if your LinkedIn account is new or if you don’t have enough links.
This means that if you want to have a company page, you need to create an account and expand your network.
When you have created your page, click “Create your page!” And add more details.
Why does your company need a LinkedIn company?
This guide recommends building an organic presence on LinkedIn by:
Create a LinkedIn page: “With the LinkedIn page, you can find your place in the global professional world, tell your company’s story and offer customers and prospects a place where you can learn more about your company, your employees, and your brand.”
Use the presentation page: “Use Page Showcase to create pages specifically for your famous brand, business, product and initiative so you can expand your LinkedIn presence.”
Make long-term publications: “With an intuitive blogging tool that fits seamlessly into your LinkedIn account, you can publish new and previously published content on LinkedIn to quickly expand your audience and network.”
Use the original video: “The original video will appear as a separate post right on the LinkedIn event, so you can communicate with business decision managers on the buyer’s journey on LinkedIn.”
Join the LinkedIn group: “The group offers specialists from the same industry or with the same interests the space to exchange their views and experiences, get advice and build valuable relationships. And they offer your company a great opportunity to establish themselves as thought leaders, regardless of whether you participate in discussions that take place in established LinkedIn groups or create your own LinkedIn groups for your company. “